Practices already running on Sara
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FaceUp
Aesthetic medicine
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DrReyes
Rhinoplasty
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Physiup
Physiotherapy
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Sorace & Mendoza
Plastic & aesthetic surgery
Sara AI vs Kura
Kura is a Spanish AI agent for clinics, strong at qualifying ad leads and recovering estimates. Sara is the assistant for LATAM clinics, doctors and wellness that also collects payments and does the marketing. Public data from August 2026.
Practices already running on Sara
Aesthetic medicine
Rhinoplasty
Physiotherapy
Plastic & aesthetic surgery
your clinic is in Spain, EU compliance matters to you (GDPR, data in the EU) and WhatsApp is your only channel. It does Meta and Google Ads lead qualification and estimate follow-up very well, with NPS surveys included.
your clinic is in Latin America and you want the conversation to end as a paid appointment: Sara covers WhatsApp and Instagram, books into its own platform (with POS, inventory and finance), collects the deposit in the chat, reactivates patients and creates your Instagram content. And it brings the AI team (Mia on marketing, Daniel on finance) that Kura doesn’t have. Plus it writes the way your country speaks.
| Sara AI holasara.ai | Kura getkura.ai | |
|---|---|---|
| Real conversational AI | Yes | Yes |
| Instagram DM | Yes | No |
| Collects the deposit in the chat | Yes | No |
| Full AI team: reception, marketing and finance | Yes | Partial |
| Patient reactivation | Yes | Yes |
| Asks for Google reviews | Yes | Yes |
| NPS surveys | No | Yes |
| Main market | Latin America | Spain |
| Public pricing | from US$99/mo (1 calendar + Sara); extra calendars US$39 | €59.99 per professional / month |
Yes Partial No
Data from each product’s public site (August 2026). If you represent Kura and something changed, write to info@rayapp.io and we’ll fix it.
Sara collects the deposit with a payment link inside the chat before confirming the appointment. Kura does not charge inside the conversation.
Kura uses its own team calendar; integrating with existing systems is an Enterprise feature. Sara also brings its own calendar inside the platform, with POS and inventory.
If your clinic is in Spain and EU compliance is a priority, Kura is a solid option. Sara focuses on Latin American clinics and adapts its register to each country.
The AI team that never clocks out
Put Sara on your front desk today, and bring in Mia and Daniel when you are ready. Without changing how you work.
